Welcome to the Hive, Hauler Hero.
Mark, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Hauler Hero is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US waste and recycling hauler mapped, the 1,600+ that look like your best customers, and three campaigns we'd run for Hauler Hero in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Hauler Hero.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented owner-operator market, a purchase triggered by growth or a contract win, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 1,600 to 2,700 more of your best customers?
You already have the dream ones: the waste haulers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,600 to 2,700 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Grogan Disposal30% reduction in monthly fees and improved operational efficiency
- Greenleaf RecyclingConsolidated three systems into one, boosting productivity
- Olson SanitationImproved route efficiency and faster, more reliable billing
- Wallace Refuse & DisposalStreamlined routing and billing, reducing administrative workload
Every cell is a waste hauler.
Every US solid waste collection establishment sits in Census County Business Patterns under NAICS 562111 and on Google Maps as a waste management service. We build the list from those sources, enrich the owner and operations contacts, and time the sends to contract-renewal and budget cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 10,982 US waste and recycling haulers and reach out when the right signal shows up, so Hauler Hero is the first name an owner thinks of when routing and billing software comes up.
- New municipal or county contract wonState and local procurement portals list awarded haulers, signaling volume growth and new software need.
- Fleet size increaseFMCSA SAFER census shows a jump in registered trucks, a proxy for growth outpacing manual routing.
- Ownership change or acquisitionSecretary of state filings and local business press flag new owners resetting the tech stack.
- Dispatcher or billing manager job postingIndeed and ZipRecruiter postings for route or billing roles signal pain with current systems.
- Legacy software complaintG2 and Capterra reviews naming slow support or manual invoicing point to switch-ready accounts.
- Conference attendanceWasteExpo and NWRA state chapter rosters list attendees actively shopping for software.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from US Census County Business Patterns, Google Maps business listings, and FMCSA carrier census. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Mark, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.